Why concept houses?
Because a concept combines the best of both worlds: higher perceived customer value and lower production costs. Homebuyers know what they’re getting. That gives security in possibly the biggest investment of their lives and a strong argument when negotiating loan interest rates. As a manufacturer and seller, you attract more customers and increase your conversion rates while gradually improving your efficiency and quality.
Prefab homes
Low construction cost
Low willingness to pay
Good quality (repetitive)
Clear dream
Standard feel
Architect-designed
High construction cost
High willingness to pay
Good quality (materials)
Hard-to-achieve dream
Premium feel
Concept houses
Medium construction cost
High willingness to pay
Good quality (throughout)
Clear dream
Premium feel
Creates value quickly
Concept houses boost your sales and your brand. You sell more homes and get more money per house sold. The cost of a concept house is negligible compared to the profits within reach. After selling just one or two houses, you’ll start adding significant amounts to your bottom line.
Well-proven idea
Working with concepts is common in several industries, such as the automotive, hotel, and restaurant sectors. It has also taken some root in construction and real estate, but the development potential is still vast. The challenge is combining marketing with innovation—not just selling, not just creating, but doing both. That’s why Vilarki exists.
Continuous improvement
Good products are the key to success, regardless of the market. Your products are what build your brand from the ground up. Massive marketing can attract more customers, but if your product doesn’t measure up, the result is that you’ll hit rock bottom faster. We continually develop our concepts in consultation with customers. Instead of risking losing momentum, you’ll grow stronger and stronger.