Concept houses for house producers
Vilarki develops concept houses for house manufacturers, project developers, modular builders and construction companies. Each concept combines attractive house design with precise marketing strategies. Our concept houses offer you the potential for higher profit margins, increased sales volume, faster deal closures and a stronger brand image.
Why concept houses?
Because only a few companies in the construction sector currently invest in concepts. This gives you the opportunity to gain an advantage. In other industries—such as automotive, hospitality and restaurants—strong concepts have long been a common path to success.
Concept houses unite the best of prefab homes with the best of architect-designed houses. Think of it as another way to spark interest and create buying desire. Regardless of the house the customer ultimately chooses, it’s you who wins the dialogue with the prospective buyer.
The best of two worlds
PREFAB HOUSE
Low construction cost
Low willingness to pay
Good quality (repetitive)
Clear end-product
Standard feel
CONCEPT HOUSE
Medium construction costs
High willingness to pay
Good quality (all the way)
Clear end-product
Premium feel
ARCHITECT-DESIGNED
High construction cost
High willingness to pay
Good quality (materials)
Unclear end-product
Premium feel
Discover our concept houses
We currently offer five concept houses with ready-made designs (plans, facades, sections) and marketing strategies (messages, elevator pitches, campaigns). Here’s a preview of each. Contact us for a more detailed presentation of each concept.
KUBIQ
Formen som alltid är modern
A modernist-style house with classic proportions and details. Easy to place on most plots. Energy-efficient design—its fully cubic plan minimizes building volume.
TRADITION
Timeless homes for generations
A house that combines the best of classic architecture with all the expectations of modern living. Perfect for those building for generations.
A-VIDA
Unlimited freedom
The A-frame has seen a resurgence in the market for vacation homes and off-grid living. But the shape poses challenges for layout and proportions. Here’s the solution.
PARADIGM
A new home for a new era
The boundaries between home and work are fading, driven by a desire to better balance life’s puzzle pieces. But it takes space. This idea keeps square footage and costs under control.
VISION
Catch the sun. Touch the stars.
Creating a new type of house is challenging. But here we’ve developed a concept that delivers an extraordinary experience. The secret? Look upward.
More concepts underway
We have over fifteen additional house concepts under development. Don’t see a concept in our current portfolio that suits your needs? Let us know what you’re looking for, and we may prioritize your desired concept and present it to you soon.
Creating value quickly
With Vilarki’s concept houses, you shorten time-to-market and strengthen your brand. You’ll sell more houses and achieve higher prices per house. The cost of our concepts is negligible compared to the profits within reach. After just a few sales, you’ll see significant returns.
Want to transform your houses into concept houses?
If so, we’ll review your existing house models. We’ll analyze how they can be categorized, named and further developed into a cohesive collection. We’ll craft messages, elevator pitches and campaigns. If needed, we’ll add new house designs. We’re happy to collaborate with your house designers and marketers throughout the process.
About the company
Vilarki is run by Fredrik Hansson, a building engineer and civil engineer (urban construction) with a deep passion for house design. He has dedicated his career to international marketing as a copywriter, brand strategist, agency partner, and creative director. The name Vilarki is a combination of the words “villa” and “architecture.”
Want to learn more?
Feel free to reach out at vilarki[a]telia.com. A one-hour digital meeting is enough to give you a clear understanding of our offer.